What moved (Jul '25 – Jun '26)
| Metric | Jul 2025 → Jun 2026 | Change |
|---|---|---|
| Awareness | 90% → 93% | +3pp |
| Consideration | 64% → 71% | +7pp |
| Claimed Usage | 59% → 63% | +4pp |
| Preference | 44% → 51% | +7pp |
What's behind the growth
Specsavers has been building its brand across three fronts at once.
On advertising, it's evolved its long-running tagline into a broader ["Should've gone to [problem] savers" platform](https://www.marketingweek.com/specsavers-tagline-evolve/) running across TV, cinema, radio, out-of-home and digital, alongside a temporary "Specsandhearingsavers" rebrand for their campaign marking 20 years of hearing care and a third season of its Gary Neville "Best Worst Team" docuseries.
On access, it's rolled out OCT eye scans nationwide, expanded free home eye and hearing visits, and opened a new flagship on Tottenham Court Road.
And on community, it's backed a parkrun accessibility partnership alongside shirt deals with Emmerdale, Fife Flyers and Hull KR. It also landed Marketing Week's Brand of the Year in 2025, and its funnel has kept growing across nearly every stage.
