Brand > Performance: The Case for Long-term Demand Creation

Most marketing strategy is just a good guess dressed up in nice slides. Agencies chase the 5% of people buying now and ignore the 95% who’ll drive tomorrow’s growth. This session makes the case for future demand and the value of creativity in the boardroom at SXSW, Sydney. Hear from:

🚀 James Hurman, Co-founder at Tracksuit