Brand, Translated for the Boardroom

A masterclass in making the case that gets funded

​Great marketers know brand drives growth. Great businesses invest in it. The challenge is getting everyone else to see it that way.

​If you've ever struggled to justify brand investment in a budget meeting or prove its commercial impact beyond awareness metrics, this session is for you.

​Join Caitlin Choate, CMO of Boatsetter, and Sam Brough, Head of Brand at Tracksuit, as they unpack how marketers can build a compelling financial case for brand. Together, they'll share practical strategies for translating brand performance into business value, communicating with confidence across the organization, and securing buy-in for long-term investment.

​You'll leave with:

- A framework for talking about brand in a language executives and finance leaders understand
- Practical ways to connect brand health to commercial outcomes
- ​A one-page Brand Investment Plan template you can take into your next budget meeting

​This session comes straight from our new Tracksuit University course on making the boardroom case for brand. It’s just a taste of what the full curriculum has to offer!