What moved (Aug'25–Jul'26)
| Metric | Aug'25–Jul'26 | Change |
|---|---|---|
| Awareness | 46% → 56% | +10pp |
| Consideration | 33% → 39% | +6pp |
| Investigation | 26% → 36% | +10pp |
| Claimed Usage | 20% → 29% | +9pp |
| Preference | 19% → 27% | +8pp |
What's behind the growth
Yeti has backed its brand through a run of product drops, a global campaign relaunch, and a direct stake in Australian sport. Its 2025 Gear Garage event delivered a first-ever soft-goods release, a Pendleton blanket collab, in December, following a revived "Black Stone" Rambler colourway that September.
In 2026, its three-year Oracle Red Bull Racing collaboration expanded to 12 products in a new Night Sky Navy colourway that March, and it added a patriotic "Summer Anthem Collection" marking America's 250th anniversary in May.
That same month, it launched "Four Letters", a new campaign reworking its logo into four-letter words tied to what its ambassadors chase beyond hunting and fishing.
And in Australia specifically, Yeti signed on as Geelong Cats' AFL guernsey neckline partner for the 2026 season in November 2025, before becoming Official Supplier to the Australian Commonwealth Games Team for Glasgow 2026 that July, kitting out every athlete and official with custom Rambler bottles, tumblers and team coolers.
